Today’s online market has a very real distrust for advertisers in the Home Based Business industry, however if a business cannot get around this feeling of the consumer…they will not succeed. Luckily, there are a few things that you, as a Home Based Business Entrepreneur, can do to gain their trust. You can help them make that decision that they want to make if it were not for that feeling. Much like the trust you needed to feel when you were searching for your current business.Tip#1 – The customer has to know that you are running a real home based business and that their information is safe with you. Having a privacy policy in plain site (right below the opt in or buy button is the best place for it) will help them know what you will and will not do with their information. Give them the option to put in their name, e-mail, and phone number. However, it’s suggested that you make the phone number optional because the more information you try to capture, the less likely they are to fill out a form.Tip #2 – Use this information that they give you to keep in touch with them, show them that you care, let them know what you are selling, and don’t become a stranger. You may feel that if you “bug them too much” they will run away. That may be true, but if you do not bug them enough, they will forget you and forget that they gave you their information in the first place. Then they will think you are just spamming them and report you to the e-mail sites. A nice mix of saying “hi, remember us” is where you want to be with e-mails.Tip #3 – If you are the type of home based business that collects addresses, then send a nice holiday card. Do not make it a Christmas card because you can lose a customer due to religious beliefs; however, if you believe strongly in your faith and chose to do it anyway then send whatever card you would like. There is nothing wrong with wanting a specific type of customer that will stay loyal to you and your company.Tip #4 – Satisfied customers, other businesses, leadership recommendations…collect these things and place them on your home based business website. People like to read that others trust you, that they are happy with what you gave them, and that they would follow you to the ends of the earth. (Do not lie on these things. If you are found out it will ruin your business.) It is all about integrity. You attract back what you put out into the world, you reap what you sow, Karma is a funny little thing.Tip #5 – Use stories because people can relate to these better than just facts alone. A story also can help someone understand what you are selling or trying to get across better. They will also show that you are human and not just another home based business website with meaningless print.Tip #6 – One last thing, if you are giving something away or in exchange for their information…make sure that thing is of value. The customer needs to get something out of the deal, something that they will have the ability to use like a product or information given to them for the future. If it is not of value, people will complain and feel betrayed that they were duped. This will not sell your products; it will get you bad reviews, and make people very upset with you in the end. If done right, then you will have great sales and plenty of recommendations to choose from for future costumers to read.Remember that these are human beings on the other end of the website that need to Trust you. If you do not like to see certain things on a home based business website, chances are…neither do they. So do not try to trick, lie, or cheat your way into success. Be real and they will see that in your site, and in the work you do for your home based business.
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