Online Home Based Business – Trust – How to Establish Trust With Your Customers

Today’s online market has a very real distrust for advertisers in the Home Based Business industry, however if a business cannot get around this feeling of the consumer…they will not succeed. Luckily, there are a few things that you, as a Home Based Business Entrepreneur, can do to gain their trust. You can help them make that decision that they want to make if it were not for that feeling. Much like the trust you needed to feel when you were searching for your current business.Tip#1 – The customer has to know that you are running a real home based business and that their information is safe with you. Having a privacy policy in plain site (right below the opt in or buy button is the best place for it) will help them know what you will and will not do with their information. Give them the option to put in their name, e-mail, and phone number. However, it’s suggested that you make the phone number optional because the more information you try to capture, the less likely they are to fill out a form.Tip #2 – Use this information that they give you to keep in touch with them, show them that you care, let them know what you are selling, and don’t become a stranger. You may feel that if you “bug them too much” they will run away. That may be true, but if you do not bug them enough, they will forget you and forget that they gave you their information in the first place. Then they will think you are just spamming them and report you to the e-mail sites. A nice mix of saying “hi, remember us” is where you want to be with e-mails.Tip #3 – If you are the type of home based business that collects addresses, then send a nice holiday card. Do not make it a Christmas card because you can lose a customer due to religious beliefs; however, if you believe strongly in your faith and chose to do it anyway then send whatever card you would like. There is nothing wrong with wanting a specific type of customer that will stay loyal to you and your company.Tip #4 – Satisfied customers, other businesses, leadership recommendations…collect these things and place them on your home based business website. People like to read that others trust you, that they are happy with what you gave them, and that they would follow you to the ends of the earth. (Do not lie on these things. If you are found out it will ruin your business.) It is all about integrity. You attract back what you put out into the world, you reap what you sow, Karma is a funny little thing.Tip #5 – Use stories because people can relate to these better than just facts alone. A story also can help someone understand what you are selling or trying to get across better. They will also show that you are human and not just another home based business website with meaningless print.Tip #6 – One last thing, if you are giving something away or in exchange for their information…make sure that thing is of value. The customer needs to get something out of the deal, something that they will have the ability to use like a product or information given to them for the future. If it is not of value, people will complain and feel betrayed that they were duped. This will not sell your products; it will get you bad reviews, and make people very upset with you in the end. If done right, then you will have great sales and plenty of recommendations to choose from for future costumers to read.Remember that these are human beings on the other end of the website that need to Trust you. If you do not like to see certain things on a home based business website, chances are…neither do they. So do not try to trick, lie, or cheat your way into success. Be real and they will see that in your site, and in the work you do for your home based business.

A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.